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Campaign with an international photo model

The story of the Slovenian brand Heaven & Hell Gin got its new, bold image, whose face will be represented by international model Biljana Bibi Borić.

The Serbian model, which many media claim is a natural hidden miracle, posed for the popular photographer Tibor Golob.

The newly created photographs showcase the mythological nature of the contemporary goddess. She is depicted shedding tears of eternal love, which brought forth the best aspects of Heaven. However, the same goddess also has a darker side that inflicts mortal suffering and Hellish insensitivity, cutting deep into the hearts of those she loves.

The new advertising campaign will leave a lasting impression of passion, compassion, and elegance, captivating the imagination of the new millennium.

In addition to the famous model, fashion stylist Jerneja P. Zhembrovskyy, makeup artist Doroteja Premužič, and hairdresser Kristjan Skamljič also contributed to the overall image.